You can check the first project here – Wordmark, symbol and brand identity for a cosmetics company
Web design process
This web design was created as a starting point for e-commerse. The clients wanted to buy a template, however they needed to understand the overall website layout and color composition.
Web header
Web header may look simple, however it hides work and knowledge behind it. As you already know, the header is the most important part of your website, because it shapes the first impression and directly influences user behavior.
At the same time, a web header should have a certain vibe — it should shape the message and the overall atmosphere. This is one of the key challenges. Another challenge is to create effective text in a short form. A visitor should instantly grasp the overall image — the imagery, typography, and message — and this process should take only a moment.
Then, keeping in mind that we’re building an approximate layout, I covered common and typical e-commerce blocks. I outlined the general block divisions using backgrounds and simple elements with imagery. We also defined the footer structure and colors.
Inner pages
We continued the design by considering the key e-commerce pages. The most typical ones are the category page and the product details page. This helped the client shape not only the key elements but also the content — she could see the overall layout and create a to-do list of what needed to be prepared from an organizational perspective, such as directions for use and ingredients for all items. It also revealed specifics like delivery conditions and shipping methods.
Coming soon page
One of the important pages is coming soon. A coming soon page allows a brand to exist before it is fully launched. Instead of leaving a website empty, it creates a first point of contact and begins shaping perception early. It helps capture initial interest and collect emails, building an audience before the official launch. This gives insight into demand and shows whether people are already engaged with the idea.
Usually is a very simple page, that includes general information and email input. Overall, the coming soon page creates anticipation. Rather than silence, the brand communicates that something is in progress, which adds a sense of direction and intention.
You can check the second project here – Packaging and label designs for a cosmetics company
