The client enjoyed the process and decided to move forward. Once they received a ready-to-use, unique logo and a defined brand architecture, they didn’t wait to begin building their physical presence.
You can check the first project, which included the logo and brand guide process for this company, here – Clean cosmetics logo design and brand identity project
Packaging design process
The client sent me dielines from their manufacturer. It first showed the physical size of the package. I understood the further font sizes and the packaging proportion dictated a layout.
This is the point where I want to explain how important it is to have a brand guide before any further work begins. At the brand guide stage, I dedicated time to analyzing different approaches and testing them with the client. I didn’t spend time on content, separate details, or additional elements — the brand guide is about reviewing the overall direction.
This way, we had already approved the color-coding design method, defined the colors along with their RGB, CMYK, and PANTONE values, and established how the packaging should look. This saved both time and cost, as the concept had already been developed.
Typography
Proper typography and content placement create at least 50% of the design.
I saw that the wordmark was quite simple, which gave me an opportunity to place it in a non-standard yet still readable way. So, I decided to choose the rotated logo version.
The combination of different fonts, lowercase and uppercase, and careful kerning creates a balanced and eye-catching result. You don’t always need additional graphic elements — especially in packaging, I often rely on typography as the main design tool.
Label design process
When the client approved the packaging design, they sent me a dieline for the label. It was a small canvas with a transparent background. My goal was to create a clean and readable layout with clear text.
Check how it looks in real – bemskincare.com
You can check the next project that includes web design process for this company here – Clean and refined web design for a cosmetics company
