Classic and timeless social media design for an interior studio

Check out the logo project for this company here – Greek inspired logo and brand guide for an interior design studio

Once we completed the logo design and brand guide project, the client decided to begin their brand presence by launching social media. First, they wanted to announce that the company exists. Second, they aimed to start analyzing user behavior and gather initial insights. This social media project was designed as a quick start — helping potential clients learn about the brand’s services and benefits.

Thus, my goal was to create posts that reveal the philosophy and overall vibe of this interior studio.

I started with a social media plan for an interior design studio

A social media plan is a document that includes social media post descriptions and content ideas for each publication. It gave the client a clear understanding of what I was going to design. This stage is very useful because it saves time and keeps both the client and me on the same page.

I analyzed the target audience for the interior design industry and what people look for when choosing an interior designer — a stress-free process, a personalized approach, and the feeling of being heard. They also need a clear understanding of the process and the benefits of the service. I realized this was the key information I needed to communicate through the social media posts.

Also, I introduced a sense of tradition and a subtle touch of magic through the idea of the Greek god Helios — as a distinctive feature of the brand.

You may be interested in reading about another social media case here – Fun, joyful social media design for a gifting company

Social media design for an interior design studio

When the text was ready, I started the design process. Since the brand guide had been completed, I already had the graphic elements and a clear visual direction to communicate to potential interior design clients.

From the brand guide, I knew we were using arc elements to convey a bohemian Greek aesthetic. This gave me the freedom to incorporate arched imagery and decorative details throughout the design. While working on the brand guide, I also developed the typography structure and visual hierarchy.

Also, I understood the color scheme and was able to select photos and make Photoshop edits to keep the visuals personalized and aligned with the brand.