Once the logo design and brand guide were approved, the client wanted to continue building their social media presence.
My goal was to create
- A compelling bio with clear positioning.
- Instagram Highlights for the e-commerce brand to showcase product categories in the profile header.
- Content for each post.
- A set of 10 Instagram post templates with a clear, reusable layout.
- Designs that cover the most common and frequently used e-commerce content types.
Instagram header design for an e-commerce brand
As you know, every Instagram profile follows the same header layout. However, even within this standard structure, a profile can be designed strategically. One of the most important elements is the profile picture. When users search for products, they’re often presented with dozens of similar accounts. A custom, professionally designed profile image helps the brand stand out in search results, increases recognition, and builds trust from the first impression.
We explored several profile picture concepts and ultimately chose the bold “B” and “V” lettermark. Its strong contrast and simple composition make it the most recognizable option, even at a small size.
Instagram highlights design for a baby store
Instagram Highlights are the circular collections of saved Instagram Stories that appear below the bio and above the post grid on a profile.
You may also like another social media project I created for a gifting company – Fun, joyful social media design for a gifting company
For an e-commerce brand, Instagram Highlights play an important role in organizing products into clear categories. Since stores often have many product lines—such as New Arrivals, Sale, Boys, Girls, Shoes, Reviews, and FAQ—a consistent yet versatile Highlight system improves navigation and helps customers quickly find what they’re looking for. For this project, I designed 15 custom Highlight covers for the most important categories.
Social media post layouts for an e-commerce brand
A social media layout defines the structure of each post, combining imagery, typography, and content into a consistent visual system. This approach allows the same layout to be reused multiple times by simply updating the images and text. See the example below.
This example demonstrates how a single layout can be reused while keeping the feed visually diverse and engaging. Since this e-commerce brand regularly publishes product updates, these templates are ideal for announcements, promotions, and new arrivals. I also selected typography, which complements the imagery and reinforces the brand’s visual identity.
Logo elements for the social media
Love custom typography? Here’s a meaningful project I created for a wellness brand – Creative and clever logo design and brand identity for a hydration med spa
The logo contains several distinctive elements, including custom letterforms, a rainbow, a baby illustration, and stars. These elements were repurposed as recognizable brand assets and incorporated throughout the social media designs to create a consistent and memorable visual identity.
As mentioned earlier, the feed would mostly consist of product posts. However, it’s important to occasionally break up the overall look with creative, branded posts to keep the feed visually engaging.
Another way to reinforce brand recognition is by adding branded watermarks to the posts. Since the brand has several distinctive visual elements, the watermarks can vary from post to post, creating a more playful look while maintaining a professional and cohesive visual identity.
