Greek inspired logo and brand guide for an interior design studio

Logo creation process for an interior designer

This client found me via Instagram, visited my website, and then reached out by email. She clearly explained her ideas and shared a document with references. She listed logos she liked and added her comments next to each one — which created a very strong starting point.

I explored different approaches for this logo, imagining how the brand should feel if it were connected to Greek culture.

I had several ideas to start with — including an arch approach inspired by Greek architecture, an abstract sun concept, and linear compositions.

In one of the options, I represented the letter “H” through the use of negative space. The symbol itself resembled a Greek pattern, and its circular shape symbolized the sun.

The client initially liked the pattern approach. However, the main concern was that the “H” wasn’t clearly visible enough. She also wanted to explore other possible directions within this style.

I went through several iterations, testing different symbols and fonts. I wanted to convey a sense of tradition and family values, so I focused on selecting a timeless, strong typeface. With a client we found the most readable and proper layout of the logo.

Brand guide for an interior design studio

Color exploration and palettes

This is one of the important step before creating visuals. We discussing possible palettes and arrived at the idea of a deep red (“theater, arena”), blue (“time, sky, nature”), and gold to convey power and divinity.

I showed possible combinations of the colors and their usage for ui, web and print. Also I explored elements like patterns and fonts

Logo elements and a pattern design for an interior designer

I created a pattern based on the lines of the “H” symbol. You can see the line direction stays the same, but instead of a circular layout, I used a rectangular one.

Visualisation and imagery for an interior designer

Using mockups, I explained color proportions and how they should be applied. I also suggested specific items to strengthen the brand—not only through color, but through form and material choices.

In the example below, I proposed using arc elements for inserts or invitations, thank you and appointment cards as they reflect Greek architecture and align naturally with the brand concept. I also suggested incorporating elements of antiquity into both the imagery and the interior to reinforce the overall aesthetic.

You may also like to check out another project of mine – Modern, polished, creative logo and branding for an aesthetic company