Logo design process
As it often happens, the client didn’t provide much information. However, I had enough to work with.
First, it was clear that both the main logo and the symbol would be based on the three “NGS” letters, so I focused on them. The brand also sits between two industries—beauty and education—so I understood it shouldn’t feel too decorative, but also not too corporate. My goal was to find a balance between these two directions.
I suggested several options to the client, and she loved one of them—flowing, business-oriented, and elegant.
The client only asked to change the name from “NGS education beauty” to “NGS academy education beauty.”
Brand color palette
After a color discussion, we arrived at the decision to use pink, black, and beige. This combination blends the beauty aesthetic with the solidity of the educational direction.
I developed color schemes and defined color proportions for proper usage.
Brand Visualisation
To represent a brand I using mockups. Mockups help visualize how a design will look in real life. They present the brand in context—on packaging, screens, or physical items—making it easier for clients to understand and approve the design.
Logo layouts and brand pattern
Logo layouts ensure flexibility. The logo can work across different formats—website headers, social media, packaging, print—without losing clarity or balance.
Brand patterns add depth and recognizability. They help build a consistent visual language, support the identity in backgrounds and materials, and make the brand feel more complete and distinctive.
