Step 1: Logo and Brand Guide design
You can read the logo and brand guide process for All Things company.
Step 2: Social media plan
A social media project starts with a posting plan and content. You can read more about how I create a social media plan for a kitchen design studio.This forms the foundation for the visuals and designs I create. The client ordered 10 posts, which is enough to launch their social presence and establish layouts and key visuals for future content.
We spent some time refining and approving the content, focusing on key posts such as the introduction, about, and features. I aimed to clearly communicate why customers should choose this brand. It’s not just about gifting — it’s about the experience and emotions their clients receive. That’s exactly what I set out to convey.
Social media design
After the content was approved, I moved on to the visual design. When developing social media assets, I aim to create layouts that can be reused. For this brand, I started the social media design with a set of social avatar and additional patterns.
The patterns can be elements for posting in a long term perspective. A pattern helps extend the brand beyond the logo. It creates a consistent visual language that can be used across packaging, social media, website, and print materials. Instead of repeating the logo everywhere, the brand gets a flexible element that keeps it recognizable while allowing variety.
In the presentation above, you can see a set of posts, including the social media layout and imagery. The client received an editable file and continued managing their social media independently. I aim to create designs that are easy to understand for non-designers, so they can continue posting without a designer’s involvement.
Click here to check logo and brand guide for All Things project
