The client approached me with a request for a strong, bold logo that evokes trust and professionalism. They didn’t provide a detailed brief or moodboard—only general information about who they are. The name ‘Beverly Kitchen’ comes from their location in Beverly, Massachusetts.
I began by developing general concepts. With no specific requirements, I relied on industry knowledge and the niche. Interior design often uses geometric forms, while this is also a personal brand — so I combined directions and presented my ideas.
Logo design process
The client loved the option 2 . And requested elaborate it and show options of a single concept.
As a result, the client made her choice during the second iteration.
Brand color palette
During the process, I identified the color direction—it needed to be strong shades like rich wood tones and deep natural hues. Brown shades evoke warmth, stability, and a sense of grounded, natural quality, while moss green adds freshness and a connection to nature.
Brand mockups
When the colors were approved, I developed the visual identity by creating mockups. A mockup is a realistic visual representation of how the design appears in real-life use. It helps visualize how the brand works across different touchpoints—such as packaging, stationery, and digital platforms—and ensures consistency and clarity before final implementation.
Brand Typography
Typography defines how a brand communicates. It shapes the tone, creates hierarchy, and makes content easier to read and understand. The right typography strengthens the brand identity and makes it recognizable across different platforms.
Logo layouts
Logo layout is the structured arrangement of elements—such as the symbol, typography, and spacing—that ensures clarity and balance. It is adapted for different uses, including social media, horizontal formats, and vertical layouts etc.
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