Step 1: Logo and brand guide design
The client approached me with a request for a strong, bold brand for their kitchen studio. You can read about logo and brand guide project details here.
Step 2: Social media design
A client wanted to start their social presence as soon as possible but didn’t know what to say or what to post. This is a normal situation—you don’t have to know everything when starting a business, you focus on what you do best. Social media design helps make your service or product visible. It acts as a starting point and is very useful, as you can begin tracking visitors and understanding their behavior.
How I start social media design
Social media plan
Before creating the design, I first develop a content plan. Each product has its own specifics and message, so you can’t apply the same theme to all. Each approach is individual.
In this case, the business was just starting its presence, so the first step was to explain the essentials and benefits of the service. I create a PDF document with suggested text and approve each post with the client.
On these images, you can see that I suggest titles and content, and then create visuals for each post.
Social media design
Through social media design, I aim to communicate the message and emotions the brand evokes. It should also have a clear practical purpose. In the end, I deliver editable files that the client can reuse. The design is a set of layouts that can be arranged and rearranged to create versatile posts.
Review logo and brand guide for Beverly Kitchens project
Explore landing page design project for them
