Clean and warm logo & brand services for Tran Real Estate

Logo design process

I started the logo design with a quick questionnaire to understand the direction. The client loved autumn motifs and structured logos.

I analysed the word itself — how it sounds and what people feel when they say it. “Tran” is built on sharp, firm consonants, which give it a strong and confident tone. I understood, it has to be something bold, confident.

I chose a circular, bold font. It feels circular because each letter includes a rounded shape. I also noticed that the letter “r” can be designed in a sharper form, resembling a house outline.

When working on the “t” and “r” letters, I noticed similar elements — a small horizontal lines extending from the main vertical strokes. This characteristic gave me the idea to combine the “t” and “r” into a house-shaped form.

This way, I created a visually connected wordmark and symbol. Traditionally, designers use a single-letter abbreviation, especially when a brand name doesn’t have a second word. However, I believe that for short names, using the first letters still makes sense — when people see the “TR” symbol, they recall “TRAN.”

Brand color palette

After the logo approval, we moved on to developing the color palette.
As requested, I built an autumn-inspired, professional brand with accent colors.

I defined the main colors. Each color carries its own emotion, and together they create a distinctive emotional system for the brand.

Brand Guide design

A Brand Guide is a document that defines how a brand looks, feels, and is used across all platforms. It includes logo layouts, spacing rules. typography, color scheme and visuals. Mockups visually explain how to use the color proportion and what elements to apply.

I explain which items the brand should use and how to communicate with clients. I apply the branding to these items to show consistency. I also suggest social avatars so the client can use them across different channels.