What does Secunds mean?
Secunds is a small dessert company, and the name plays on the idea that everyone wants seconds — another serving —because it’s just that good.
I started with typography, aiming to convey a sense of movement. I used a flip clock effect—the letter “U” behaves like a changing time digit, reinforcing the feeling of seconds passing.
S and S logo
The shape of the “S” naturally forms a heart, which became a perfect feature and a strong foundation for the symbol.
This gave me an idea of different layouts of the logo. It makes the brand versatile and interesting
Brand Guide
Brand Guide helps to visualise the logo. It ensures consistency across all touchpoints. It defines how your brand looks, feels, and communicates—so every element works together as a unified system.
- It defines colors
- Color proportion
- Typography
- Graphic elements
Brand personality defines how your brand feels and communicates. It shapes the tone, mood, and overall impression—making your brand more human, recognizable, and consistent.
A brand guide is a PDF document that outlines the rules for logo usage. It covers various situations you may encounter as your business grows. I analyze your specific needs and build the brand accordingly.
