This is the second project within the overall brand process. You can check the details here — Logo and branding for a cosmetics company.
Packaging design process
A client ordered two packages for applicators and one for a mask. Some of them included French as an additional language alongside English.
I received dielines from the client, which helped me understand the packaging structure and layout. I aimed to achieve a non-standard, fashionable, and confident look, so I focused on typography.
Applicator packaging design 1
The packaging size was very small—only 2.44 cm in width and 7.35 cm in height. Keeping this in mind, I made the text size easily readable for buyers. You can also see versatile typography—this is because the text needs to be flexible and engaging, with a clear hierarchy, sections, and titles.
Once everything was ready, I also prepared a 3D online visualization, allowing the client to review the design in real time.
Applicator packaging design 2
Mask packaging design
This packaging included French as a second language, which was a challenge. I had to fit a large amount of text into a limited space. As a result, the client received clean and readable packaging for their products.
