A client approached me by email requesting a creative logo design for their wellness studio. They explained that their mission is to help people reconnect with themselves at a higher frequency through elevated wellness events that meet people where they are. Rather than being a traditional gym or studio, they host pop-up experiences in parks, bookstores, block parties, and cafés—bringing wellness into everyday spaces.
Logo creation process
When analyzing the brand, I defined key words to guide the design direction. I identified the core concepts as movement, play, joy, and energy. This helped shape what people should feel when they experience the brand.
I noticed that the OC letters resemble a person (head and shoulders), which became a strong base for a creative direction:
