Why the client needed a brand guide?
A client requested a Brand Guide to create a unified brand visual identity across social media, web, ads, and campaigns.
They needed an overall brand aesthetic—colors, typography, and elements—to become distinct and recognizable. This is an ethnic brand, meaning it is built around a specific culture, heritage, or identity and expresses it through visuals, products, tone, and storytelling. So I aimed to make it unique, personal, and aligned with the brand’s cultural foundation.
The brand aesthetic
I chose a black-and-white color combination and introduced a pattern as an accent to strengthen the monochrome palette. This gave the brand a distinctive and recognizable feature that clearly communicates its identity across all touchpoints.
Typography
I chose a chick, readable and bohemian font an an accent font and clean and elegant font for content.
I delivered versatile pattern layout – separate cut parts as well as a seamless pattern
I tried to show versatile usage:
– post branding view
– single branding view
– stationary branding
– packaging branding
and more
The client also received colors info:
– RGB
_ CMYK formats
