A client approached me by email requesting a creative logo design for their wellness studio. They explained that their mission is to help people reconnect with themselves at a higher frequency through elevated wellness events that meet people where they are. Rather than being a traditional gym or studio, they host pop-up experiences in parks, bookstores, block parties, and cafés—bringing wellness into everyday spaces.
Logo creation process
When the design process begins, I first consider the name itself—how it sounds and how the word visually feels. I create quick canvases and test various fonts to find the right connection and kerning. This stage inspires the next steps and often hints at the logo concept. It’s like starting a meditation.
Also, to make the direction meaningful, I refer to industry and brand keywords. There were many possible approaches to this logo design, so to choose the right ones, I began with general research. I defined the core concepts as movement, play, joy, and energy, aiming to create something dynamic and eye-catching.
I realized that the lowercase letters in this name have a naturally circular appearance, which aligns with the idea of movement. Since the brand organizes outdoor wellness sessions, this circular approach felt natural. One of the concepts stood out to me because I recognized a human figure formed by the first letters “OC”, but I saw due to proportion matter the lower case doesn’t work well for this option,
Another option that the client liked is a concept of piano octave. Octave is built around 8 pillars of wellness, 8 founding members, and the musical concept of an octave (8 notes)
As a result, I combined these two concepts. Then we explored basic color directions and arrived at cool, bright options to make the overall experience feel lively and fun.
Love fun and bright logos? Check this brand – Fun, bright logo design and brand guide for a dessert company
