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What does a Logo & Brand Guide include?

Clever & creative design solutions, crafted with intelligence, care, precision and talent.

Logo & Brand Guide project

from $1000

This package is aimed at creating a unique, copyright-ready logo design and a distinctive brand personality. The brand guide is a PDF document that outlines the overall aesthetic, personality, and usage guidelines of the brand. It has a long lifespan and supports collaboration with other teams across various applications.

What's included

AI (Adobe Illustrator) file

Png (transparent)

Pdf (preview)

Vertical layout

Horizontal layout

Standalone symbol

Circular layout

Overlapping layout

With and without tagline

Pantone color codes (for print) 

CMYK values (for print) 

RGB values (for digital) 

HEX codes (for web) 

Logo and its layouts are delivered in approved color variations.

A document outlining proper logo usage

Logo layouts

Minimum size requirements 

Clear space requirements 

Do’s and don’ts for logo application 

Names of fonts used 

Information on where to purchase or access these fonts 

Brand description. A brand idea defines the core meaning behind your business.
It is not just how your brand looks, but what it stands for and how it connects with people. A brand description translates your idea into words. It explains how your brand speaks, feels, and presents itself.

Brand elements – are the visual tools that express your brand. They translate the idea into something people can see, recognize, and remember. Brand elements are:

  • Patterns
  • Specific lines or shapes
  • Graphic inserts

Mockups are visual representations of your logo and brand in real-world scenarios—such as on business cards, signage, packaging, or digital platforms. They help you envision how your brand will look and feel in context, making it easier to connect with your audience and convey your brand’s personality. I include these to ensure your logo is not only aesthetically pleasing but also practical and impactful in real applications.

Shows the style and tone of imagery for the brand.

For logo design, I do not use stock or AI — all work is fully original and ready for copyright.

For the brand guide, stock or AI may be used if needed. Any third-party materials are purchased by the client, and AI-generated content is billed separately.